As an IT solutions provider, PurpleConnect is in the business of providing professional services which creates value for our customers.
Value creation is defined in many ways, and often it is not just about growing wealth. At PurpleConnect, we believe in striking a balance between profitability and the impact of our activities on our customers, suppliers, employees, communities, shareholders, other stakeholders and the environment. We aim to be a socially responsible organization, by defining value creation in a more holistic way. Hence, our philosophy is to give back to society by connecting with communities in need – in the process creating positive value for these communities.
A team of 16 PurpleConnect staff, family and associates spent half a day visiting the Furry Friends Farm in Kundang, Selangor, on the 6 December 2008. The objective of the visit was to understand and experience first hand, the day-to-day workings of an animal shelter, spend some time assisting with the cleaning and de-ticking of the animals and to donate some needed supplies to the shelter. The team was given a briefing by the founder, Sabrina Yeap on the history of the shelter, background of its residents, challenges of educating the public on animal welfare, and the day-to-day running of the shelter.
With the insight gained from this visit, participants have a better understanding of the plight of stray animals in the country, and in a better position to spread the message on animal welfare and respect for animals.
Furry Friends Farm was founded by Sabrina Yeap, a former SPCA inspector as a sanctuary for abandoned pets and stray animals. It started operations in 2006, with 10 dogs and the number of furry kids has increased to 70+ to date. It currently runs a Community Cat project called LACES that aims to trap, neuter and release stray cats. It also facilitate the Dr Dog program, where dogs make weekly visits to hospitals, hospice, old folks and children’s homes as part of an animal-assisted therapy program. The shelter is solely dependent on volunteers who give generously either of their money or their time. It practices a ’no kill’ policy, where animals are rescued, fed and cared for until they can be found new homes, rather than euthanized.
For more information, visit their blog at http://www.furryfriendsfarm2006.blogspot.com/