Media Prima

mediaprimaMedia Prima Berhad (Media Prima), a company listed on the Main Market of Bursa Malaysia, is Malaysia’s leading fully-integrated media group. The Group is also one of Malaysia’s Top 100 largest listed companies by revenue.

The Group has equity interests in TV3, 8TV, ntv7 and TV9. In addition, the Group also owns more than 98 percent equity interest in The New Straits Times Press (Malaysia) Berhad (NSTP), Malaysia’s largest publisher with three national newspapers; New Straits Times, Berita Harian and Harian Metro.

Implementation

  • Track and manage advertisers and agency relationships, and their sales opportunities
  • Business intelligence dashboard automatically generates reports and provides management with a dashboard where they can review top line sales or drill down to an individual sales
  • The portal is integrated with Media Prima Berhad’s existing broadcast management and financial systems, as well as external systems, such as those from ACNielsen for channel share and advertising expenditure (adex) reports